Our Social Impact
While we are a for-profit company, our social impact mission is directly baked into our business model. Supporting and empowering minority athletes to stay involved in their passions, is the fundamental driver of Aurora. We strive to make sure all athletes feel comfortable in their skin, excel at their athletic passions, and have a long-lasting tenure in their sport.
Perform In Color Pledge
Over the next five years, Aurora has an ambitious goal to make sure no performer ever wears the wrong shade or size of tights again. We are taking three key actions to hit this goal:
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1. Host educational events for those who want to learn how to increase the diversity and inclusion within performance sports. Check out some of our past events below!
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2. Add more shades to our current product line.
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3. Give away 100 pairs of tights a year, specifically to take away the financial barrier for performers in need who want to excel in the sports they love. If you are or know someone who is in need of a pair of tights in their shade, please follow the rules below:
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Post a picture of you wearing and/or performing in the wrong shade of tights with the tag #AuroraPledge on Instagram.
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Tag @auroratights or @auroratightskids.
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Wait to receive your special code giving you a 100% discount on any one pair of tights.
